Taking to social media, Pump’s video message was concise and to the point. “Wow,” he said. “So much props. You dissed a 17-year-old. Lame ass jit.”
— WORLDSTARHIPHOP (@WORLDSTAR) April 20, 2018
Some believe this was a direct reply to Cole’s “1985.” It’s the closing song off Cole’s KOD, which dropped earlier in the day. But the song’s target remains unclear.
“All these ni**as poppin’ now is young,” raps Cole. “Everybody say the music that they make is dumb / I remember, I was 18 / Money, pussy, parties, I was on the same thing.” He also raps about someone’s “funky lil’ rap name” and ends it with a message: “Just remember what I told you when your shit flop / In five years you gon’ be on ‘Love & Hip Hop.’”
Cole and Pump have history. In 2016, many thought Jermaine’s “Everybody Dies” was at least in part about the “Gucci Gang” rapper. Pump retaliated to that perceived diss with a song called “Fuck J. Cole.”