The man who bought world most expensive shirts made entirely of gold has been allegedly battered to death by twelve people, police said.
Datta Phuge made headlines in 2013 when he bought a shirt made with more than 3kg of gold and worth £186,943-reportedly to improve his luck with women.
The money-lender, from western Pune, was called “the gold man”.
Police said some 12 people attacked Mr Phuge, 48, in Pune, India, on Thursday night.
They suspect a dispute over money led to the murder and confirmed that 4 people have been detained for questioning.
It is alleged one of the suspects had invited Mr Phuge and his 22-year-old son to celebrate a birthday at an open ground in Dighi area when the men attacked him with stones and a sharp weapon.
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Datta Phuge was killed on Thursday night
Police said the son had witnessed his father being murdered and had been spared by the alleged killers.
“However, we are investigating how Mr Phuge reached the open ground where he was murdered,” Dighi police station inspector Navnath Ghogare told the Press Trust of India news agency.
Mr Phuge often wore gold all over his body and his famous shirt took a team of 15 goldsmiths two weeks to make working 16 hours a day creating and weaving the gold threads.